Victoria Whatley, Owner
I’m passionate about marketing and consumer behavior. I’m skilled in the definition and execution of strategic brand development, marketing strategies and web solutions that result in long-term value. I have a unique combination of intuitive and analytical strengths with the vision to develop and implement successful business plans. I’m a seasoned marketing executive, leader and strategist. I have an enterprising spirit which I put to good use in launching my own business, VLW Marketing Group in 2008.
My expertise stems from 25 years of diverse operating experience encompassing the disciplines of business strategy, business development, marketing strategy, brand strategy, websites, segmentation, targeting, positioning, sales management, training, advertising, creative strategies, revenue management, pricing, product standards, project management, customer retention and consumer research.
I am personally involved with each client’s project to drive business growth through strategic branding, marketing, web solutions planning and implementation. Check out my Testimonials. I supervise a team of independent business professionals to work within the framework of VLW Marketing Group’s proprietary branding and marketing system.
I’m an avid reader of books on marketing, branding and consumer behavior. I believe books have the power to shape us by influencing the way we think and feel. There are 2 books that I read early in my career that were the most insightful and thought-provoking. They influenced my career choice and manifested a fascination with how we, as consumers, respond to marketing messages and make our purchasing decisions. “The Hidden Persuaders” by Vance Packard and “The True Believer” by Eric Hoffer, top the list. Both of these authors inspired me through their extraordinary insight and perception, it provided a foundation for critical analysis that I utilize at my firm today.
Prior to founding VLW Marketing Group, I enjoyed 11 years with Apartment Investment and Management Company (AIMCO), serving as an executive leader and officer, developing customer lifecycle strategies, business process, sales standards and training, strategic marketing, brand development, revenue management, pricing strategies, product standards and property operations initiatives. AIMCO is a Real Estate Investment Trust (REIT) headquartered in Denver, Colorado and is one of the largest owners and operators of apartment homes in the country. AIMCO is a top provider of apartment homes to nearly 250,000 residents. AIMCO has properties in 38 states, the District of Columbia and Puerto Rico. The company’s shares are listed on the S&P 500 and are publicly traded on the NYSE under the symbol AIV.
Prior to my work at AIMCO, I served for 8 years in multiple leadership roles for Picerne Real Estate Group including, property management operations, branding, marketing, sales and training. Picerne is a privately held national real estate development firm with offices in Rhode Island, Arizona and Florida.
I enjoy reading, especially books on marketing, branding, consumer behavior, and buying psychology. Health, wellness and organic healthy living is important to me. I am always searching for delicious gluten-free, dairy free, and sugar free recipes! I am especially grateful that my husband Scott is an avid hunter, keeping our freezer full of Elk meat for delicious and healthy recipes. Church and spending time with our ladies ministry brings me much joy. Skiing Copper Mountain is one of our fun mountain getaway spots. Staging and interior design for friends and family is my favorite hobby.
Our Core Values are the principles and standards at the center of our true character. They form the basis for our beliefs about life, those around us and the human potential of ourselves and others. The behaviors we engage in are what people around us see, along with our skills and actions. Our Core Values define our character and what we stand for. These are the values that guide our thoughts and actions in all that we do.
First and foremost we are committed to the success of our clients. We want to work with you on a long-term basis and have you feel you can recommend us to a colleague without hesitation. We are committed to each project as an opportunity to create lasting, mutually beneficial relationships with our clients. We view our relationship as a partnership.
We have a strong bias for action. We are strategic in our thinking but quick to move and decisive in our actions. We believe that speed is a reflection of our respect for your time and budget. Our sense of urgency is manifested in timely client-focused execution. We understand that the best decisions are a balance of thoughtfulness, action and speed.
Art and strategy are the driving forces behind our creativity. We believe that creativity is rooted in insights about the target customer and must be relevant. We design our strategy to influence choice and establish differentiation.
We anticipate our client’s needs. We believe in a rapid response through communication and knowing what the client needs before they know they need it.
We find enjoyment and purpose in all that we do. We only work on projects that we have a personal belief in and that we would be consumers of ourselves.
We believe it is a privilege and honor to provide services for our clients. We will act out of a sense of gratitude through our words, thoughts and actions.
We take ownership of our actions. We honor commitments and meet our obligations. We care deeply about the results of our efforts and take personal accountability for our client’s business success.
Branding and Marketing consulting is our business. Our mission is to increase the pace and precision of strategic branding and marketing for small businesses in the professional services industry. We help business owners optimize and accelerate revenue growth through affordable, rapid and effective branding, marketing, and web services.
We provide valuable guidance and direction to business owners to help them reach their goals and achieve their full potential. Our gratification is derived from promoting and reinforcing brand recognition resulting in an ever expanding stream of customer referrals for our clients.