Victoria Whatley, Owner

Victoria Whatley - VLW Marketing GroupI’m passionate about marketing and consumer behavior. I’m skilled in the definition and execution of strategic branding, website design and marketing strategies that result in long-term value.
I have a unique combination of intuitive and analytical strengths with the vision to develop and implement successful small business plans. I’m a seasoned marketing executive, leader and strategist. I have been blessed with 90% of my new client engagements generated from client referrals.
Check out my Client Testimonials.

Small Business Owner Since 2008

I have an enterprising spirit which I applied to launching my own small business, VLW Marketing Group in 2008. I believe business value is built upon your determination to consistently deliver on your core values and a customer promise to inspire customer loyalty and referrals.
My expertise stems from over 25 years of diverse operating experience in the disciplines of business strategy, business development, website design and development, marketing strategy, brand strategy, segmentation, targeting, positioning, sales management, training, advertising, creative strategies, revenue management, pricing, product standards, project management, customer retention and consumer research.

My Approach With Clients

My approach with each client engagement factors in the psychological influences that determine how and why people buy professional services.
I constantly study and access a broad spectrum of current consumer research and apply my own set of proprietary discovery methods to uncover the needs and motivations of the target customer.

I am personally involved with each client’s project to drive business growth through strategic branding, marketing, website design, planning and implementation.
The “Group” portion of my company name VLW Marketing Group, is attributed to the excellent strategic business relationships I access as independent contractors, but only when needed to work on various projects within the framework of VLW Marketing Group’s proprietary branding and marketing system.
VLW Marketing Group-Favorite Books-About VLW

Passionate About Consumer Research & Buying Psychology

I enjoy reading, especially books on marketing, branding, consumer behavior and buying psychology. I believe books have the power to shape us by influencing the way we think and feel.
There are 2 books that I read early in my career that were the most insightful and thought-provoking. They influenced my career choice and created a fascination with how we, as consumers, respond to marketing messages and make our purchasing decisions. “The Hidden Persuaders” by Vance Packard and “The True Believer” by Eric Hoffer, top the list.
These authors inspired me through their extraordinary insight and perception and it provided a foundation for critical analysis that I utilize at my firm today.


Background & Work Experience

Prior to founding VLW Marketing Group, I enjoyed 11 years with Apartment Investment and Management Company (AIMCO), serving as an executive leader and officer, in the role of Vice President of Marketing, developing customer lifecycle strategies, business process, sales standards and training, strategic marketing, brand development, revenue management, pricing strategies, product standards and property operations initiatives. AIMCO is a Real Estate Investment Trust (REIT) headquartered in Denver, Colorado and was one of the largest owners and operators of apartment homes in the country.


Prior to my work at AIMCO, I served for 8 years in multiple leadership roles for Picerne Real Estate Group in Orlando, Florida, including, property management operations, branding, marketing, sales and training. Picerne is a privately held national real estate development firm with offices in Rhode Island, Arizona and Florida.


Personal Interests

Health, wellness and organic healthy living is important to me. I am always searching for delicious gluten-free, dairy free, and sugar free recipes!
I am especially grateful that my husband Scott is an avid hunter, keeping our freezer full of elk meat for delicious and healthy recipes.
Our church and spending time with our ladies ministry brings me much joy. Skiing Copper Mountain is one of our fun mountain getaway spots. Staging and interior design for friends and family is personally rewarding.
I was born and raised in Seattle and I lived in Florida for several years before relocating to Denver in 2001. I live in Highlands Ranch Colorado with my husband Scott and our 1 year old Golden retriever.
We sadly had to say goodbye to King Oliver the cat in 2020, he had a great cat life despite having diabetes and requiring insulin injections everyday, he lived to age 18 and I miss him so much.
vic and scott for VLW

VLW’s Core Values

VLW’s Core Values define its character and what the business stands for. These are the values that guide VLW’s thoughts and actions in all that it does:


VLW Marketing Group-Core Value-Partnership


VLW views its relationships as a partnership. First and foremost, VLW is committed to the success of its clients. VLW wants to work with small business clients on a long-term basis and have them feel they can recommend VLW to a colleague, friend or family member. VLW anticipates its clients evolving needs and is committed to nurturing and growing lasting, mutually beneficial relationships.


VLW Marketing Group-Core Value-Speed


VLW has a strong bias for action. VLW is strategic in its thinking but quick to move and decisive in its actions. VLW believes that speed is a reflection of respect for the client’s time and budget. VLW’s sense of urgency is demonstrated in timely client-focused execution. VLW understands that the best decisions are a balance of thoughtfulness, action and speed.


VLW Marketing Group-Core Value-Creativity


VLW creates and designs for its client’s target customer. Art and strategy are the driving forces behind VLW’s creativity. VLW believes that creativity is rooted in insights about its client’s target market and must be relevant to them. VLW creates and designs everything to influence choice and establish differentiation.


VLW Marketing Group-Core Value-Enjoyment


VLW believes that enjoyment energizes the spirit. VLW finds enjoyment and purpose in all that it does. VLW only works on projects that it has a personal belief in and that VLW would be a consumer of.


VLW Marketing Group-Core Value-Gratitude


It is a privilege to serve small businesses. VLW is grateful to be entrusted with your business and will act with a sense of gratitude through its words, thoughts and actions at all times.


VLW Marketing Group-Core Value-Accountability


VLW takes ownership of its actions. VLW honors commitments and meets its obligations. VLW cares deeply about the results of its efforts and takes accountability for its client’s success.


Featured Testimonials

We love what Victoria at VLW Marketing Group have done for our company to develop our brand. Victoria has a great eye for seeing where a company can improve its marketability and build upon existing strengths. She developed the brand strategy for our company, designed our website, logo, and marketing materials. Having Victoria on your team will be a “win-win” situation for everyone involved. It is with our high recommendation that you use Victoria for all your branding and online marketing needs.
Brett Mickelsen, Owner, CQL-2000 Constructors
dr-buttrossI am very pleased with my experience in working with Victoria to develop my new website. She has great talent in listening to a client’s vision and then implementing those ideas into a polished product. Throughout the entire process of creating my website, she was easy to communicate with and was very responsive. Her work is fantastic and I am very happy with the outcome. Her knowledge of website design is superior and she really takes the time to get to know her client’s business, branding, and target patient to ensure the most effective result. Deciding to work with Victoria to develop my new website presence is one of the best marketing decisions I have made for my business. I continue to enjoy working with her and feel confident in recommending her to my colleagues.
Dr. Mylene Buttross, DDS

douglas-eagleWe are very happy with our experience working with Victoria Whatley! We are 100% satisfied with her end product and it is a delight to work with her. She took the time to get to know our business, methods and practices to best understand the marketing and branding that our business needed. Victoria worked at a fast pace to meet our tight deadlines and she did so with great attention to detail. Victoria’s choices in the details of our branding were fresh, intriguing and she exceeded our expectations. She patiently made the process of selecting each piece of our branding fun! We count Victoria as a team member “in our corner” and we would encourage you to have her on your team as well.
Doug Eagle, Wealth Manager – Eagle Retirement Plans, Inc.

Check out more VLW Testimonials