Branding makes loyal customers and advocates. Branding is broader than marketing. Branding and marketing are the key elements that differentiate you from your competition.
Branding is a rigorous set of principles and disciplines that help a business target the most powerful motivators of interest and consideration for purchase.
Marketing is what activates interest. Marketing refers to strategies and tactics used to build awareness of your brand and the services you offer.
Marketing generates the strategies of market research, competitive analysis and advertising in order to locate, attract and nurture qualified leads. Marketing strategies and tactics reduce the cost of customer acquisition and shortens the sales cycle. Marketing contributes to the brand, but the brand has more value.
Branding is the process of establishing and instilling a defined set of beliefs, values, and images in all business communication. It is a system of creating deliberate experiences through marketing consistency. All the experiences and interactions associated with your business collectively create the brand experience.
Branding sets the stage for being meaningful, relevant, and memorable. It is the expression of the essential truth and value of a business and communicates your characteristics, purpose, values, and attributes that clarify what your business stands for.
About VLW Marketing Group
Founded by Victoria Whatley in 2008, VLW provides Digital Marketing, Website Design & Hosting, Marketing, and Social Media Services for small businesses in the professional services industry. VLW’s ability to effectively address these areas for its clients has resulted in more than 90% of new business engagements coming from client referrals, check out VLW’s testimonials.