1997 – 2008: Prior to founding VLW Marketing Group in 2008, I enjoyed 11 years with Apartment Investment and Management Company (AIMCO), serving as an executive leader and company officer, in the role of Vice President of Marketing, developing customer lifecycle strategies, business process, sales standards and training, strategic marketing, brand development, revenue management, pricing strategies, product standards and property operations initiatives. AIMCO is a Real Estate Investment Trust (REIT) headquartered in Denver, Colorado and was one of the largest owners and operators of apartment homes in the country. In December 2020, AIMCO split into two separate publicly traded real estate investment trusts. The “new” Apartment Investment and Management Co. (AIMCO) “Air Communities” is trading on the NYSE under the ticker symbol “AIRC.”
1989 – 1997: Working for Picerne was an amazing experience. I served for 8 years in multiple leadership roles for Picerne Real Estate Group including, property management operations, branding, marketing, sales, and training. Picerne is a privately held national real estate development firm with offices in Rhode Island, Arizona, and Florida.