• VLW’s Branding Model
  • Brand Strategy
  • Brand Development
  • Mission / Vision / Values
  • Brand Promise Development
  • Brand Identity Development
  • Brand Standards & Identity Guide
  • Business Cards
  • Stationery/Letterhead

branding-marketing-coloradoWe believe every business, even small businesses, have a brand whether it’s intentionally developed or not. Your business creates a brand impression at every interaction with the consumer whether intentionally guided or not.
At every encounter a consumer has with your business, you are either strengthening or weakening your brand. You are either inspiring customers and creating brand loyalty or deterring from it. We believe your brand can be shaped more effectively by articulating what you stand for.


Our branding approach is a business process of understanding consumer’s current perception of your brand and then implementing specific strategies and tactics to influence the desired perception of your brand. When you put forth an effort to actively take control of your branding and marketing messages, it reduces the buyer’s perception of risk and makes the purchase choice easier. Your effort builds trust in the consumer’s mind.


Branding sets the stage for being meaningful, relevant and memorable. It is the expression of the essential truth and value of a business and communicates your characteristics, purpose, values and attributes that clarify what your business stands for.


Our proprietary branding methodology greatly accelerates the development and delivery of a powerful marketing strategy because it is built on the foundation of a well defined purpose, mission, vision and customer promise. We work with you to find out what your business is really about and how you stand apart from others.