VLW works with established small businesses and start-ups in the professional services industry to determine what differentiates your business to achieve a sustainable competitive advantage. VLW believes every business, even small businesses, have a brand whether it’s intentionally developed or not. Your business creates a brand impression at every interaction with the consumer whether intentionally guided or not. At every encounter a consumer has with your business, you are either strengthening or weakening your brand. You are either inspiring customers and creating brand loyalty or deterring from it. VLW believes your brand can be shaped more effectively by a focused branding process.
VLW’s Branding Services
- Brand Strategy & Brand Development
- Rebranding or Refresh
- Mission, Vision & Values Development
- Brand Promise Development
- Brand Identity Development
- Brand Standards & Identity Guide
- Business Cards & Stationary/Letterhead
VLW’s Branding Approach
- VLW follows the discipline of BrandScience™ which leads to transformative results.
- VLW works directly with the small business owner to develop or refine your vision, mission, core values and customer promise.
- VLW applies its proprietary branding and marketing system to identify, differentiate and position your business to achieve a sustainable competitive advantage.
- VLW accesses a broad spectrum of consumer research studies and applies its own set of discovery methods to uncover customer needs, wants and motivations.
- VLW gains insight into your business to identify your target customer.
- VLW will assist in refining your offer to ensure it occupies a relevant, distinct and valued place in the minds and hearts of your target customer.
VLW’s Holistic Branding Model
VLW applies its expertise across these 5 key disciplines:
- Brand Strategy
- Brand Platform
- Brand Evaluation
- Brand Expression
- Brand Delivery